About Us: Center for Expert Performance

about us, Expert Performance
Vincent C. Racioppo, Ph.D.

Vince Racioppo brings a wealth of experience from business and academia. He earned his Ph.D. in Education and Computer Science from the University of Iowa. His pioneering work produced innovative human and resource planning models, numerous valuable education programs, and a published guide for establishing Management Information Systems. Dr. Racioppo has had extensive study in Neuro-Linguistic Programming (NLP) and is a Certified Practitioner and Modeler of NLP.

During a decade with the IBM Corporation, Vince acted as an external consultant, project manager, sales representative and supervisor. As Executive Vice President of the Business Performance Institute, Vince conducted successful training, speaking and consulting activities nationwide.

He has provided innovative training, coaching and consulting for organizations such as Bank of America, Jones Lang LaSalle, Mercury Marine, Motorola, Manpower, EHS Healthcare (now Advocate Healthcare), Lurie Childrens Hospital, Siemens, Sanford Pen, Moore (Formerly Moore Business Forms) and Discover Card.

Now as Principal of the Center for Expert Performance, Inc., he has produced numerous models of expert performance, has published articles, and is working on a book titled Expert Performance Leadership.


About Us, Expert Performance, Highland Park
David J. Massello

David Massello was previously the co-founder of the Business Performance Institute, a consulting firm started in 1992. Before starting this firm, he was Vice President of a Chicago-based consulting firm and managed their health care division. Mr. Massello functioned as President and Chief Operating Officer of Doctors Hospital in Massillon, Ohio serving as the Senior Vice President and Chief Financial Officer. He also filled the positions of the President of Mid-America Tissue Center and AccuPath Labs – both subsidiary organizations of Doctors Hospital.

Mr. Massello has worked with Abbott Laboratories (Chicago), Advocate HealthCare (Chicago), American Academy of Osteopathy, Aramark Corporation, Beaumont Hospital (Detroit), Albert Einstein Medical Center (Philadelphia), Schwab and Marianjoy Rehabilitation Hospitals (Chicago), The Brentwood Foundation (Cleveland), FORCE Foundation, Garden City Osteopathic Hospital, Evangelical Health (Chicago), Foundation for Osteopathic Health Services, Osteopathic Heritage Foundation, and Ohio Health, Columbus, Ohio.

Dave recently completed a research project on Empathy in Osteopathic Medical Education with Dr. Leonard Calabrese, Vice Chair of Rheumatology at the Cleveland Clinic and Lead Faculty on Humanism in Medicine at the Lerner School of Medicine, and Dr. Mohammadreza Hojat, PhD from Jefferson Medical College in Philadelphia.

Dave has had extensive education in Neuro-Linguistic Programming (NLP ), negotiation and conflict resolution from Notre Dame and additional detailed study and application of the work of Dr. Milton Erickson


Steve Grossman
Steve Grossman

For more than twenty years, Steve has consulted on domestic and international sales force management and sales compensation issues as well as marketing, competitive analysis and organization effectiveness. He has served a wide range of industries including: media and entertainment, consumer products, distribution, hospitality, medical products/systems/services, professional and business services, financial services, telecommunications, hi-tech, and general manufacturing.

Steve Grossman, a Principal and Senior Consultant at Aon Hewitt, leads Sales Effectiveness programs nationwide. Aon Hewitts Sales Effectiveness group helps clients to focus their sales effort on the right customer segments, optimize their sales and sales management processes, and effectively motivate and enable their sales people to exceed expectations.

Before joining Aon Hewitt, he led the sales force effectiveness group at Mercer. Prior to Mercer, he served as managing director of a firm that provided sales and marketing effectiveness training and consulting services. Earlier, he was a principal in the sales force management practice of another major international consulting firm.

A frequent speaker on sales effectiveness, Steve has authored numerous articles and is a principal contributor to several books on various sales effectiveness topics including high performing sales efforts (Journal of Organization Excellence, Selling Power Magazine) and sales compensation (WorldatWork).

Steve's recent research and client work into the effectiveness and role of the front line sales manager is uncovering opportunities to improve the performance of this often underleveraged, but pivotal, role in a sales effort. He has written and spoken on this topic at World@Work and other leading sales and management conferences, meetings and publications.

Steve holds a bachelor's degree in mechanical engineering from Tufts University and an MBA from Boston University. He is a Certified Management Consultant (CMC).


About Us, Cynthia Schiro Riehman, St. Charles
Cynthia Schiro Riehman

Ms. Riehman has over 20 years of experience as a senior professional in talent development, strategic leadership, assessment, design, delivery of development solutions, and implementation of culture change initiatives. Her career as a senior learning, leadership and organizational development professional has spanned three world-class organizations and a top 50 privately-held company. As a director of learning and development at Lurie Children's hospital, she works closely with senior leaders across the organization to create high performance programs and development processes. During her role at Siemens—both at AG (Corporate) and Siemens Healthcare Diagnostic (DX)—she worked closely with each major business area to identify, coach, assess and manage Siemen’s strategic direction for learning. Her responsibilities at DX included professional training for 14,000 globally dispersed employees, development of “best practice” expert performance programs, and comprehensive global needs analysis to address evolving business needs.

Ms. Riehman holds a B.A. degree in Education, and an MBA with executive program emphasis in finance and marketing. She is a certified CCPC (“Certified Professional Co-Active Coach”) Executive Coach, is certified in multiple assessment instruments and diagnostic tools including Myers Briggs Type Inventory (MBTI), DeBonos’ Lateral Thinking (Accelerated Learning & Creativity), William Bridges Leading Organization Transitions, and DiSC administration.


Quick Contact Form

Please fill out the information below.